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Half of car buyers would buy online, survey says

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Josée Paquet

According to a recent survey commissioned by Roadster, an Internet-based car buying platform, half of new car buyers will consider buying their next car fully online, Digital Journal reports. 

Why? Better prices and selection are the two main reasons people cited.

At the same time, the majority of those surveyed noted that even if they buy online, they still want to go to the dealership for test drives and service. Another majority would pay a small fee for a concierge service, including home delivery and at-home paperwork, the study found.

 

Josée Paquet
Josée Paquet
Automotive expert