''Where's baby? Look before you lock''

The National Highway Traffic Safety Administration (NHTSA) and Safe Kids Worldwide are launching a new safety campaign called ''Where's baby? Look before you lock.''

Throughout the month of July, the two organizations will host public events to highlight the dangers of heatstroke, which happens to be the leading cause of non-crash, vehicle-related deaths for children under the age of 14. Thirty-three such fatalities have been reported in the United States last year - and 532 since 1998.

"We hope our campaign not only helps caregivers avoid accidentally harming a child but also clears up some of the misconceptions about the causes of child heatstroke in cars," an NHTSA administrator said.

Safe Kids Worldwide urges parents and caregivers never to leave a child unattended in a vehicle, even if the windows are partially open or the engine is running and the air conditioning is on. They should also make a habit of placing a purse or briefcase in the back seat to ensure that no child is accidentally left inside as well as teaching children that a vehicle is not a playground. As such, car keys should always stay out of their reach.